Watchtower for publishers

Run campaigns for your games.

Choose the game. Set the rules. Fund the budget. Track qualified creator play.

An illustrative funded game campaign moving from campaign rules to creator delivery.

Campaign flow

Create. Fund. Measure.

01

Define the campaign

Select your game, participation model, creator eligibility, payment rate, limits, and budget.

Terms
02

Fund it in USDC

Add funds to your Watchtower balance and reserve campaign budget before publishing.

Fund
03

Review qualified delivery

Follow detected play, creator participation, campaign spend, and session-level evidence.

Measure

Delivery evidence

Review every qualified play.

See creator sessions, detected game windows, qualification, and campaign delivery.

Provider, game, and creator analytics
Detected and qualified stream activity
Session-level campaign evidence

Participation

Choose how creators join.

Open offers

Let every eligible creator participate.

Set channel requirements and campaign limits, then make the offer available to creators who qualify.

Curated offers

Select creators before play begins.

Invite specific creators or review applications before committing campaign access.

Launch with Watchtower

Launch your next stream campaign.

Create a publisher account, add your game, and build a funded campaign.

Continue to app